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                                            Irony Home is a lifestyle and accessories store offering timeless elegance and classic touch.

                                            With unique and sophisticated products, we provide our customers with choices ranging from elegant and chic fixtures to the modern and fresh designs that add character and warmth.

                                            Interior design consultancy, customized designed curtain making and home décor, window displays, event setups, gifting/corporate solutions are just some of the services we offer.

                                            Founded in 2003, with the opening of our first store in The Village, Jumeirah, the brand is owned and managed by Rima Dardenne, who is passionate about

                                            design and interiors, and has created holiday installations for prestigious hotels all over the world, such as the world's only seven star hotel, the Burj Al Arab.

                                            Rima has carved a name for herself. Her style and talents are truly impossible to replicate because she puts her heart and soul into every project.

                                            When using Irony Home, we are confident that the result will be beautiful, elegant, and truly magical. Rima wants to surround herself by a strong team of independent

                                            thinkers who pride themselves on satisfying their customers’ needs and exceeding expectations.

                                            WHAT YOU GET

                                            •   Exclusive license to use the Irony Home trademarks and trade dress in the franchised territory

                                            •   Exclusive license to the use of the Irony Home marketing and operational systems

                                            •   Assistance in the location selection

                                            •   Construction specifications

                                            •   Assistance in the construction of the franchised unit

                                            •   Supply of equipment and furniture for the franchise unit (if required & depending on locations)

                                            •   Assistance in the pre-operational stage

                                            •   Training to the franchisee’s staff

                                            •   Preparation of the marketing campaign to launch the franchised unit in its territory

                                            •   Permanent support & assistance

                                            •   Permanent marketing assistance and support

                                            •   Operations and Management Manuals

                                            •   Assistance in the products supply 

                          TRAINING & SUPPORT


         IRONY HOME Management will provide area developers franchisees with approximately 10 days of initial training at Irony Home headquarters or at a location designated

by the IRONY HOME Management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business.

  Phase I - Instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. 

  This training will be provided for the   franchisee and up one (1) to two (2) designated attendees.

  Phase II - On-site training typically takes place when the franchisee commences operations.  Experienced trainers from Irony Home will provide on-site

  training for a period of 5 to 7 days to assist the franchisee in the commencement of operations.

Site selection
•   Printed materials
•   Marketing strategies
Ongoing research and development

                                             •   Pricing and promo schemes


•   Individual Unit Franchise Fee – AED 185,000

•   Area Development Franchise Fee – AED 444,000

•   Ongoing Royalty – 6%

•   Advertising Fee – 2%

•   Marketing Fund – 2%